Strongly rising growth rates, an increasingly large middle class that is eager to consume and numerous government investment incentives: India is becoming more and more attractive as a location for German and European companies. With companies like Bosch, Siemens, VW or Daimler looking back on a long history in India, the subcontinent is also becoming increasingly interesting for medium-sized businesses. What makes market entry easier: Products 'Made in Germany' enjoy a high reputation in India.
The contribution India as a beacon of hope - Part 1 first appeared on WB India.